Elements of marketing

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Bibliographic Details
Main Author:	Converse, Paul Dulaney 1889-
Other Authors:	Huegy, Harvey Wilborn 1903- (joint author), Mitchell, Robert Victor (joint author)
Format:	Book
Published:	London Pitman 1958
Edition:	6th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .C55 1958
100	1	#	\|a Converse, Paul Dulaney \|c 1889-
245	1	0	\|a Elements of marketing \|c [by] Paul D. Converse, Harvey W. Huegy [and] Robert V. Mitchell
250	#	#	\|a 6th ed
260	#	#	\|a London \|b Pitman \|c 1958
300	#	#	\|a xv, 883 p. \|b illus. \|c 24 cm
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing
700	1	#	\|a Huegy, Harvey Wilborn \|c 1903- \|e joint author
700	#	#	\|a Mitchell, Robert Victor \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31804
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040	#	#	\|a Shah Alam