Elements of marketing

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Bibliographic Details
Main Author: Converse, Paul Dulaney 1889-
Other Authors: Huegy, Harvey Wilborn 1903- (joint author), Mitchell, Robert Victor (joint author)
Format: Book
Published: London Pitman 1958
Edition:6th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 883 p. illus. 24 cm
Bibliography:Bibliographical footnotes
ISBN:T000008901