Business market management understanding, creating, and delivering value
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Main Author: | Anderson, James C. 1953- |
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Other Authors: | Narus, James A |
Format: | Book |
Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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