Business market management understanding, creating, and delivering value
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-317359 | ||
| 020 | # | # | |a 0130451878 (alk. paper) |
| 090 | 0 | 0 | |a HF5415.1263 |b .A53 2004 |
| 100 | 1 | # | |a Anderson, James C. |c 1953- |
| 245 | 1 | 1 | |a Business market management |b understanding, creating, and delivering value |c James C. Anderson, James A. Narus |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2004 |
| 300 | # | # | |a xx, 460 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Industrial marketing |
| 700 | 1 | # | |a Narus, James A |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317359 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Business market management understanding creating, and delivering value