Business market management understanding, creating, and delivering value
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 460 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130451878 (alk. paper) |
Business market management understanding creating, and delivering value