Business market management understanding, creating, and delivering value
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xx, 460 p. ill. 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130451878 (alk. paper) |
Business market management understanding creating, and delivering value 
Marketing creating and delivering value