A framework for marketing management

Saved in:

Bibliographic Details
Main Author:	Kotler, Philip
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 2003
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-317357
020	#	#	\|a 0131001175
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .K636 2003
100	1	#	\|a Kotler, Philip
245	1	1	\|a A framework for marketing management \|c Philip Kotler
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2003
300	#	#	\|a xx, 363 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317357
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|