A framework for marketing management

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 2003
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Kotler, Philip
245	1	1	\|a A framework for marketing management \|c Philip Kotler
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2003
300	#	#	\|a xx, 363 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317357
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