A framework for marketing management

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Bibliographic Details
Main Author: Kotler, Philip
Format: Unknown
Published: Upper Saddle River, N.J. Prentice Hall 2003
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Kotler, Philip 
245 1 1 |a A framework for marketing management  |c Philip Kotler 
250 # # |a 2nd ed 
260 # # |a Upper Saddle River, N.J.  |b Prentice Hall  |c 2003 
300 # # |a xx, 363 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317357 
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