A framework for marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 363 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131001175 |
A framework for marketing management