Marketing research methodological foundations
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
2005
|
| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Churchill, Gilbert A. |e author |
| 245 | 1 | 0 | |a Marketing research |b methodological foundations |c Gilbert A. Churchill, Dawn Iacobucci |
| 250 | # | # | |a 9th ed. |
| 264 | # | 1 | |a Mason, OH |b Thomson/South-Western |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a xxii, 697 pages |b illustrations (some colour) |c 27 cm |
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| 500 | # | # | |a Includes the passcode to InfoTrac College Edition, the Online Library |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Iacobucci, Dawn |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317220 |
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Marketing research methodological foundations