Marketing research methodological foundations
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
2005
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| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes the passcode to InfoTrac College Edition, the Online Library |
|---|---|
| Physical Description: | xxii, 697 pages illustrations (some colour) 27 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324201605 |
Marketing research methodological foundations