International marketing

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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Published: Mason, Ohio Thomson/South-Western 2004
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvii, 666, [42] p. col. ill., col. maps 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0324282893 (International student edition)
0324190468 (Domestic student edition)