INTERNATIONAL MARKETING STRATEGY Analysis, development and implementation

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Bibliographic Details
Main Authors: Doole, Isobel (Author), Lowe, Robin 1945- (Author)
Format: Book
Language:English
Published: Australia; [New York] Thomson 2004
Edition:Fourth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Doole, Isobel  |e author 
245 1 0 |a INTERNATIONAL MARKETING STRATEGY  |b Analysis, development and implementation  |c Isobel Doole and Robin Lowe 
250 # # |a Fourth edition 
264 # 1 |a Australia;  |a [New York]  |b Thomson  |c 2004 
264 # 4 |c ©2004 
300 # # |a xxi, 445 pages  |b colour illustrations, colour map  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |v Case studies  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Lowe, Robin  |c 1945-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317213 
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