INTERNATIONAL MARKETING STRATEGY Analysis, development and implementation
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia; [New York]
Thomson
2004
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 445 pages colour illustrations, colour map 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1844800253 (paperback) |
International marketing strategy analysis, development and implementation