Handbook of research in international marketing

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Bibliographic Details
Main Author: Jain, Subhash C
Other Authors: Jain, Subhash C. 1942-
Format: Book
Published: Cheltenham, UK Northampton, MA Edward Elgar 2003
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Description
Item Description:"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref
Physical Description:xv, 500 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:1840649461