Communication research methods
Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrant...
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Main Authors: | , |
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Format: | Book |
Language: | English |
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Belmont, CA
Thomson/Wadsworth
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Merrigan, Gerianne |e author |
245 | 1 | 0 | |a Communication research methods |c Gerianne Merrigan, Carole Logan Huston |f with a foreword by Brian A. Spitzberg |
264 | # | 1 | |a Belmont, CA |b Thomson/Wadsworth |c 2004 |
264 | # | 4 | |c ©2004 |
300 | # | # | |a xx, 362 pages |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references (p. 333-352) and index |
520 | # | # | |a Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts. |
526 | 0 | # | |a HRM533 |b BA234 |5 FBM |
526 | 0 | # | |a Introduction to Human Resource Management |b Bachelor of Customer Service Management (Hons.) |5 Faculty of Business and Management |
650 | # | 0 | |a Communication |x Research |
700 | 1 | # | |a Huston, Carole Logan |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317178 |
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