Product policy concepts, methods, and strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1982
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Art of product development from concept to market
Product innovation idea to exploitation
