Product policy concepts, methods, and strategy

Saved in:

Bibliographic Details
Main Author:	Wind, Yoram J
Format:	Book
Published:	Reading, Mass. Addison-Wesley Pub. Co. 1982
Series:	Addison-Wesley marketing series
Subjects:	Product management New products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-31709
020	#	#	\|a 0201083434
090	0	0	\|a HF5415.15 \|b .W56 1982
100	1	#	\|a Wind, Yoram J
245	1	1	\|a Product policy \|b concepts, methods, and strategy \|c Yoram J. Wind
260	#	#	\|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c 1982
300	#	#	\|a 666 p. \|b ill. \|c 24 cm
490	1	#	\|a Addison-Wesley marketing series
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. [623]-648.
650	#	0	\|a Product management
650	#	0	\|a New products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31709
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.17.2\|\|00260##b002.17.2\|\|00260##c002.17.2\|\|00300##a002.17.2\|\|00300##b002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|