Product policy concepts, methods, and strategy

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Bibliographic Details
Main Author: Wind, Yoram J
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. Co. 1982
Series:Addison-Wesley marketing series
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Description
Item Description:Includes index.
Physical Description:666 p. ill. 24 cm
Bibliography:Bibliography: p. [623]-648.
ISBN:0201083434