Product policy concepts, methods, and strategy
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Main Author: | |
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Format: | Book |
Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1982
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Series: | Addison-Wesley marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index. |
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Physical Description: | 666 p. ill. 24 cm |
Bibliography: | Bibliography: p. [623]-648. |
ISBN: | 0201083434 |