Product policy concepts, methods, and strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1982
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | 666 p. ill. 24 cm |
| Bibliography: | Bibliography: p. [623]-648. |
| ISBN: | 0201083434 |
The Art of product development from concept to market 
Product innovation idea to exploitation