THE ART OF THE ADVANTAGE 36 STRATEGIES TO SEIZE THE COMPETITIVE EDGE

This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors

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Bibliographic Details
Main Author: Krippendorff, Kaihan (Author)
Format: Book
Language:English
Published: New York THOMSON/TEXERE 2003
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Description
Summary:This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors
Physical Description:xxi, 270 pages illustrations 24 cm
Bibliography:Includes bibliographical references (pages. [261]-268)
ISBN:1587991683