Living the brand how to transform every member of your organization into a brand champion ; in association with Marketing

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Bibliographic Details
Main Author: Ind, Nicholas (Author)
Format: Book
Language:English
Published: London Kogan Page 2004
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Living the brand  |b how to transform every member of your organization into a brand champion ; in association with Marketing  |c Nicholas Ind 
250 # # |a 2nd ed 
264 # 1 |a London  |b Kogan Page  |c 2004 
264 # 4 |c ©2004 
300 # # |a iii, 219 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references and index 
650 # 0 |a Corporate image 
650 # 0 |a Brand name products 
650 # 0 |a Management  |x Employee participation 
650 # 0 |a Business names 
740 1 # |a Marketing (London, England) 
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