Living the brand how to transform every member of your organization into a brand champion ; in association with Marketing

Living the brand how to transform every member of your organization into a brand champion ; in association with Marketing

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Bibliographic Details
Main Author: Ind, Nicholas (Author)
Format: Book
Language:English
Published: London Kogan Page 2004
Edition:2nd ed
Subjects:
Corporate image
Brand name products
Management > Employee participation
Business names
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:iii, 219 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0749441291

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