Services marketing an Asia-Pacific and Australian perspective

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Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Patterson, Paul G, Walker, Rhett H
Format:	Book
Published:	Australia Pearson Education Australia 2004
Subjects:	Service industries > Marketing > Australia Service industries > Marketing > New Zealand Service industries > Marketing > Asia, Southeastern
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-316735
020	#	#	\|a 9781741031621
040	#	#	\|a ITMB
090	0	0	\|a HD9989.A82 \|b L68 2001
100	1	#	\|a Lovelock, Christopher
245	1	0	\|a Services marketing \|b an Asia-Pacific and Australian perspective \|c Christopher Lovelock ... [et al.]
260	#	#	\|a Australia \|b Pearson Education Australia \|c 2004
300	#	#	\|a xii, 579 p. \|b ill. (some co.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing \|z Australia
650	#	0	\|a Service industries \|x Marketing \|z New Zealand
650	#	0	\|a Service industries \|x Marketing \|z Asia, Southeastern
700	1	#	\|a Patterson, Paul G
700	#	#	\|a Walker, Rhett H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=316735
964	#	#	\|c BOK \|d 01