Services marketing an Asia-Pacific and Australian perspective

Services marketing an Asia-Pacific and Australian perspective

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Patterson, Paul G, Walker, Rhett H
Format: Book
Published: Australia Pearson Education Australia 2004
Subjects:
Service industries > Marketing > Australia
Service industries > Marketing > New Zealand
Service industries > Marketing > Asia, Southeastern
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 579 p. ill. (some co.) 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9781741031621

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