Managing the Tourist Destination
Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
THOMSON
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. |
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| Physical Description: | vii, 337 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1844800970 9781844800971 |
Tourist Destination Management Instruments, Products, and Case Studies 
Managing tourist destination development, planning, marketing and policies