Product policy, cases and concepts
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1979
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vi, 423 p. ill. 24 cm |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0201008882 |
Managing new product and process development text and cases 
Product strategy and management