Building high-tech product companies the maelstrom effect

Building high-tech product companies the maelstrom effect

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Bibliographic Details
Main Author: Bowen, James E
Format: Book
Published: Mason, Ohio Thomson/South-Western 2004
Subjects:
High technology industries > Marketing
High technology > Marketing
New products > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 223 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 203-210) and index
ISBN:0538727012

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