Innovation management strategies, implementation and profits
This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literatu...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2003
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Succeeding with change implementing action-driven strategies
Strategic thinking seminar strategic thinking held at Wisma MCA, K.L. , 9 October 1997
