Innovation management strategies, implementation and profits

Innovation management strategies, implementation and profits

This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literatu...

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Bibliographic Details
Main Author: Afuah, Allan (Author)
Format: Book
Language:English
Published: New York Oxford University Press 2003
Edition:2nd edition
Subjects:
Corporations > Finance
Organizational change
Strategic planning
Product management
Industrial management
Online Access:Click Here to View Status and Holdings.
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Summary:This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature
Physical Description:ix, 390 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0195142306

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