Total integrated marketing breaking the bounds of the function
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
Free Press
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 356 p. ill. 24 cm |
| ISBN: | 0684848678 |
Total marketing capturing customers with marketing plans that work