e-marketing
For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education International
2003
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a e-marketing |c Judy Strauss |
| 250 | # | # | |a 3rd ed. |c Judy Strauss, Adel el-Ansary, Raymond Frost |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson Education International |c 2003 |
| 300 | # | # | |a xxi, 578 pages |b illustrations, ports. |c 24 cm |
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| 500 | # | # | |a Previous ed.: 2001 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce. |
| 650 | # | 0 | |a Internet marketing |
| 700 | 1 | # | |a Frost, Raymond |c 1960- |
| 700 | # | # | |a Ansary, Adel I. |
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E-MARKETING