Direct marketing management

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Bibliographic Details
Main Author:	Roberts, Mary Lou
Other Authors:	Berger, Paul D. 1943-
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 1999
Edition:	2nd ed
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0130804347
090	0	0	\|a HF5415.126 \|b .R62 1999
100	1	#	\|a Roberts, Mary Lou
245	1	1	\|a Direct marketing management \|c Mary Lou Roberts, Paul D. Berger
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 1999
300	#	#	\|a xviii, 447 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Direct marketing
700	1	#	\|a Berger, Paul D. \|c 1943-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=314632
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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