Direct marketing management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
1999
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-314632 | ||
| 020 | # | # | |a 0130804347 |
| 090 | 0 | 0 | |a HF5415.126 |b .R62 1999 |
| 100 | 1 | # | |a Roberts, Mary Lou |
| 245 | 1 | 1 | |a Direct marketing management |c Mary Lou Roberts, Paul D. Berger |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Upper Saddle River, N.J. |b Prentice Hall |c 1999 |
| 300 | # | # | |a xviii, 447 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Direct marketing |
| 700 | 1 | # | |a Berger, Paul D. |c 1943- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=314632 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Direct marketing management