The strategy and tactics of pricing a guide to profitable decision making

The strategy and tactics of pricing a guide to profitable decision making

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For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development

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Bibliographic Details
Main Authors: Nagle, Thomas T. 1951- (Author), Holden, Reed K. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2002
Edition:3rd ed
Series:Prentice Hall international series in marketing
Subjects:
Pricing
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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