The strategy and tactics of pricing a guide to profitable decision making
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2002
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| Edition: | 3rd ed |
| Series: | Prentice Hall international series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Nagle, Thomas T. |d 1951- |e author |
| 245 | 1 | 4 | |a The strategy and tactics of pricing |b a guide to profitable decision making |c Thomas T. Nagle, Reed K. Holden |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxi, 398 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Prentice Hall international series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development |
| 650 | # | 0 | |a Pricing |
| 650 | # | 0 | |a Marketing |x Decision making |
| 700 | 1 | # | |a Holden, Reed K. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=314534 |
| 964 | # | # | |c BOK |d 01 |
The strategy and tactics of pricing a guide to profitable decision making