The strategy and tactics of pricing a guide to profitable decision making
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2002
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| Edition: | 3rd ed |
| Series: | Prentice Hall international series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development |
|---|---|
| Physical Description: | xxi, 398 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 013122753x 013026248X |
The strategy and tactics of pricing a guide to profitable decision making