Strategic Marketing Management

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Bibliographic Details
Main Authors:	Anderson, Carol H (Author), Vincze, Julian W. (Author)
Format:	Book
Language:	English
Published:	Boston Houghton Mifflin 2004
Edition:	SECOND EDITION
Subjects:	Marketing > Management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a Strategic Marketing Management \|c Carol H. Anderson, Julian W. Vincze
250	#	#	\|a SECOND EDITION
264	#	1	\|a Boston \|b Houghton Mifflin \|c 2004
264	#	4	\|c ©2004
300	#	#	\|a xxxiii, 863, [11] pages \|b illustrations \|c 27 cm
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
700	1	#	\|a Vincze, Julian W. \|e author
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