Strategic Marketing Management

Strategic Marketing Management

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Bibliographic Details
Main Authors: Anderson, Carol H (Author), Vincze, Julian W. (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin 2004
Edition:SECOND EDITION
Subjects:
Marketing > Management
Strategic planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiii, 863, [11] pages illustrations 27 cm
Bibliography:Includes bibliographical references and index
ISBN:0618338071 (hardback)
9780618338078 (hardback)

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