Advertising a cultural economy

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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Bibliographic Details
Main Author: McFall, Elizabeth Rose
Format: Book
Published: London Thousand Oaks, Calif. SAGE 2004
Series:Culture, representation, and identities
Subjects:
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