Advertising a cultural economy

Advertising a cultural economy

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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Bibliographic Details
Main Author: McFall, Elizabeth Rose
Format: Book
Published: London Thousand Oaks, Calif. SAGE 2004
Series:Culture, representation, and identities
Subjects:
Advertising > Social aspects
Advertising > History.
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0761942548 
020 # # |a 0761942556 (pbk.) 
090 0 0 |a HF5821  |b .M21 2004 
100 1 # |a McFall, Elizabeth Rose 
245 1 0 |a Advertising  |b a cultural economy  |c Liz McFall 
260 # # |a London  |a Thousand Oaks, Calif.  |b SAGE  |c 2004 
300 # # |a viii, 208 p.  |b ill.  |c 24 cm 
490 1 # |a Culture, representation, and identities 
500 # # |a A revision of the author's thesis--Open University 
504 # # |a Includes bibliographical references (p. 195-203) and index 
520 # # |a Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. 
650 # 0 |a Advertising  |x Social aspects 
650 # 0 |a Advertising  |x History. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=314327 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 

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