Effective advertising understanding when, how, and why advertising works
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous...
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Effective advertising understanding when, how and why advertising works