Writing PR a multimedia approach

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Bibliographic Details
Main Author: Carstarphen, Meta G. 1954-
Other Authors: Wells, Richard H. 1942-
Format: Unknown
Published: Boston Pearson A and B 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0801333377 
090 0 0 |a HM1221  |b .C37 2004 
100 1 # |a Carstarphen, Meta G.  |c 1954- 
245 1 1 |a Writing PR  |b a multimedia approach  |c Meta G. Carstarphen, Richard A. Wells 
260 # # |a Boston  |b Pearson A and B  |c 2004 
300 # # |a xvii, 397 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. 383-389) and index 
650 # 0 |a Public relations 
650 # 0 |a Public relations  |x Authorship 
650 # 0 |a Mass media  |x Authorship 
650 # 0 |a Business writing 
700 1 # |a Wells, Richard H.  |c 1942- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313994 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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