Strategic management and business policy

About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to env...

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Bibliographic Details
Main Author: Wheelen, Thomas L. (Author)
Other Authors: Hunger, J. David 1941-
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2004
©2004
Edition:Ninth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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