Strategic management and business policy
About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to env...
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
©2004 |
| Edition: | Ninth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management and business policy concepts and cases