Strategic management and business policy
About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to env...
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
©2004 |
Edition: | Ninth edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 2020118153656 | ||
008 | 200714t2004 NJU #e# |#001 ##eng#D | ||
020 | # | # | |a 9780131421790 |q hardback |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD30.28 |b .W43 2004 |
100 | 1 | # | |a Wheelen, Thomas L. |e author |
245 | 1 | 0 | |a Strategic management and business policy |c Thomas L. Wheelen, J. David Hunger |
250 | # | # | |a Ninth edition |
264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2004 |
264 | # | 1 | |c ©2004 |
300 | # | # | |a xlvi, 367, ca. 500 pages |b illustrations |c 27 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Various multi-media instructional aids, including a Web site, are available to supplement the text |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners. |
526 | 0 | # | |a MAF640 |b AC220 |5 AC |
526 | 0 | # | |a Strategic Management |b Bachelor of Accounting (Hons.) |5 Faculty of Accounting |
650 | # | 0 | |a Strategic planning |v Case studies |
650 | # | 0 | |a Strategic planning |v Case studies |
700 | 1 | # | |a Hunger, J. David |d 1941- |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313907 |
964 | # | # | |c BOK |d 01 |
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