Strategic management and business policy

About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to env...

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Bibliographic Details
Main Author: Wheelen, Thomas L. (Author)
Other Authors: Hunger, J. David 1941-
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2004
©2004
Edition:Ninth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Strategic management and business policy  |c Thomas L. Wheelen, J. David Hunger 
250 # # |a Ninth edition 
264 # 1 |a Upper Saddle River, N.J.  |b Pearson Prentice Hall  |c 2004 
264 # 1 |c ©2004 
300 # # |a xlvi, 367, ca. 500 pages  |b illustrations  |c 27 cm 
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500 # # |a Various multi-media instructional aids, including a Web site, are available to supplement the text 
504 # # |a Includes bibliographical references and index 
520 # # |a About the book: This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners. 
526 0 # |a MAF640  |b AC220  |5 AC 
526 0 # |a Strategic Management  |b Bachelor of Accounting (Hons.)  |5 Faculty of Accounting 
650 # 0 |a Strategic planning  |v Case studies 
650 # 0 |a Strategic planning  |v Case studies 
700 1 # |a Hunger, J. David  |d 1941- 
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