Marketing

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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: Hair, Joseph F, McDaniel, Carl D
Format: Book
Published: Mason, Ohio Thomson/South-Western 2004
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxviii, 774 p. col. ill. 29 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references (p. 742-744) and index
ISBN:0324147988 (package)