Marketing
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Mason, Ohio
Thomson/South-Western
2004
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Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxxviii, 774 p. col. ill. 29 cm. 1 CD-ROM (4 3/4 in.) |
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Bibliography: | Includes bibliographical references (p. 742-744) and index |
ISBN: | 0324147988 (package) |