Effective advertising understanding when, how and why advertising works

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Bibliographic Details
Main Author:	Tellis, Gerard J.
Format:	Unknown
Published:	New Delhi Respone Books 2004
Subjects:	Marketing > Management Advertising > Research Consumers > Attitudes
Online Access:	Click Here to View Status and Holdings.
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Effective advertising understanding when, how, and why advertising works by Tellis, Gerard J. 1950-

Published 2004

Click Here to View Status and Holdings.

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