Effective advertising understanding when, how and why advertising works

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Bibliographic Details
Main Author:	Tellis, Gerard J.
Format:	Unknown
Published:	New Delhi Respone Books 2004
Subjects:	Marketing > Management Advertising > Research Consumers > Attitudes
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5823 \|b .T273 2004
100	1	#	\|a Tellis, Gerard J.
245	1	0	\|a Effective advertising \|b understanding when, how and why advertising works \|c Gerard J. Tellis
260	#	#	\|a New Delhi \|b Respone Books \|c 2004
300	#	#	\|a 201 p \|b ill \|c 23 cm
500	#	#	\|a Includes bibliograhical referencess and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Advertising \|x Research
650	#	0	\|a Consumers \|x Attitudes
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313744
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