Effective advertising understanding when, how and why advertising works
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| Format: | Unknown |
| Published: |
New Delhi
Respone Books
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliograhical referencess and index |
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| Physical Description: | 201 p ill 23 cm |
| ISBN: | 8178293706 |
Effective advertising understanding when, how, and why advertising works 
Advertising planning and implementation