Getting started in communication a practical guide for activists and organisations

• Main Author: Norton, Michael 1942- (Author)
• Other Authors: Dutt, Purba
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif. Sage Publications 2003; New Delhi
• Subjects: Communication in community development; Communication in economic development > Public relations; Non-governmental organizations > Case studies > Public relations > India
• Online Access: Click Here to View Status and Holdings.

 This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: } building a successful non-profit organization; } mobilizing support for the organization } helping an organization achieve its aim and objectives through a communications strategy and a plan of action. The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.