The seven myths of customer management how to be customer-driven without being customer-led

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Bibliographic Details
Main Author: Abram, John
Other Authors: Hawkes, Paul
Format: Book
Published: Southern Gate, Chichester, West Sussex Hoboken, NJ John Wiley 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Abram, John 
245 1 1 |a The seven myths of customer management  |b how to be customer-driven without being customer-led  |c John Abram, Paul Hawkes 
260 # # |a Southern Gate, Chichester, West Sussex  |a Hoboken, NJ  |b John Wiley  |c 2003 
300 # # |a xiv, 221 p.  |b ill.  |c 24 cm 
500 # # |a Includes and index 
650 # 0 |a Customer relations  |x Management 
700 1 # |a Hawkes, Paul 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=313686 
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040 # # |a Shah Alam