PRECISION MARKETING The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowl...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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