Celebrity sells

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Bibliographic Details
Main Author:	Pringle, Hamish
Format:	Book
Published:	Chichester, West Sussex, England Hoboken, NJ J. Wiley 2004
Subjects:	Brand name products > Marketing Celebrities Selling > Psychological aspects
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxv, 311 p. ill. 23 cm
Bibliography:	Includes bibliographical references (p. [278]-280) and index
ISBN:	0470868503

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